Monday, February 2, 2009

Dr. Pepper can

Well...I'm going to try to describe a mundane object now....I don't know how well it'll work out. I've chosen the Dr. Pepper can I'm currently drinking out of. Dr. Pepper is pretty much all I drink.

Logos:
I suppose it could be appealing to a person's logic because, on the outside of the can it says "est. 1885," perhaps suggesting that because they have been around a long time...although that might be more of an appeal to ethos. Another example of logos might be the nutrition facts on the back, since that's definitely factual data. Also, maybe the fact that it claims to have "23 flavors."

Ethos:
Yeah, the "est. in 1885" definitely goes under Ethos, since it's establishing their reliability as a company. Maybe also suggesting that it means they're good, and popular since they're still around.

Pathos:
This particular can is decorated like a football. I guess that's trying to call upon emotions stirred about the superbowl, get you excited and all that. Yayyyy Dr. Pepper = superbowl. Superbowl= exciting and fun!

And from this analysis I don't think that the advertising on the can has anything to do with my choosing it... I don't like football. I didn't even watch the superbowl. I think the "23 flavors" commercials are silly, and I can't personally distinguish between any individual flavors myself.

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